AI Marketing Taken Apart – The Anti-Bullshit Workshop

Everyone’s talking about AI. And everyone sounds the same. Generic, overloaded, Denglisch. If you want to stand out, you’ve got to escape the buzzword inferno. In this 90-minute workshop, we’ll break down AI marketing – hands-on, using techniques drawn from years of IT consulting and communication training.
No fluff, no PowerPoint poetry. Instead: practical approaches that actually work.

You’ll learn how to:

  • Ditch the generic tech gibberish and break out of the buzzword trap

  • Craft messages that actually land

  • Give your solution character and a distinctive voice

  • Truly connect with your audience – instead of just explaining technical features

  • Get to the point: using a 6-step method for clear messaging and strong pitches – developed in rhetorical training for top-level politicians, C-suite leaders, and keynote speakers

  • Reach your audience effectively: using a tried-and-tested model from communication training that decodes your counterpart’s communication style. The goal: speak to all personality types and make your message resonate – whether you're dealing with decision-makers, data-lovers, or quiet listeners.

This workshop is for everyone tired of copy-paste AI speak – and ready to communicate differently: authentically, without buzzwords, and effectively.

Feel free to bring your current marketing materials – we’ll take them apart and rebuild them from scratch. After this, you’ll be done with the usual AI marketing nonsense!

About the organizers:

PolitAgents (Managing Directors: David Fischer and Eric Dauenhauer) advise organizations on working with artificial intelligence – empowering them to use it responsibly, strategically, and effectively.

One of their key strengths lies in their own innovative event formats, designed to foster active participation and produce tangible results. PolitAgents bring together citizens, policymakers, public administrators, and AI startups in one space to develop concrete solutions for societal challenges – especially where traditional methods fall short.

In December 2024, the founders launched the first non-partisan, interdisciplinary, and non-profit AI Hackathon against deepfakes and disinformation. As initiators, they gathered around 100 experts from politics, industry, academia, and civil society. The goal: to design solutions for the 2025 German federal election in light of current AI developments.

The outcome: eleven prototypes to strengthen digital democracy and a cross-party guideline for the use of AI in political practice.
Three winning teams are now further developing their prototypes in collaboration with KI-Garage and PolitAgents – aiming to bring them to market.

Workshop
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