ABOUT LUCIDWRITE
Collect and read marketing materials created by various companies inside any given industry, and you will immediately see that many of them share the same problem. Marketing materials often look as if no-one really expected them to be read and are written in an extremely bland and cryptic language. So cryptic, in fact, that one begins to wonder if the company that produced these materials wanted to share something or to conceal it. What is going on here? Creating captivating content is no mean feat. Even though we use language all the time, we have to admit that it is a very delicate medium. Awkward word choice is not uncommon, and it can send unintended signals. It takes a lot of skill and time to get the message just right and to put this message into words that drive it home. It is easy to make wrong decisions in marketing texts, which will be costly. Also, your customers will be disappointed if the content you produce seldom changes and looks the same as years ago. So, what can you do? You can play safe and create content that is definitely not going to be misinterpreted. For example, you can use some typical jargon and buzzwords used in your industry. But this is exactly what everybody else does, and this is why marketing materials of various companies look remarkably similar. Also, this is why this kind of material looks bland and cryptic. Besides, your marketing department has to churn out captivating texts on a regular basis, and over time this task can become a lot less gratifying. Finally, you can hire an agency. Here, again, you are going to be at the mercy of wordsmiths. But these wordsmiths will most likely be less familiar with the nature of your business than your own marketing department - and a lot pricier. Is there a way out of this conundrum? Sure. LucidWrite uses SEO data and creates unique associations for each individual business that serve as a context to generate quality text. Also, the service can make inferences about your brand voice and writing style and use them to address your potential customers in a more targeted way. |